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Our Story

It’s Personal!

A few years ago, when one of the founders lost her dog Mulligan to Cancer, she was devastated to learn that dogs intentionally hide pain, so she didn’t KNOW he needed her to help. She felt she let him down. And that’s when Waggit was born. For those who have been there, you know how helpless it can feel when you find out too late to help.

Waggit was created from the desire to be able to give our dogs as much as they give us. Waggit is a thank you to the ones who have literally carried us humans through all of life’s ups and downs. All this technology existed to help humans and no one had figured out how to use it to help our furry families, until now!

Here at Waggit, we believe…

  • Life truly is better because of dogs!
  • No one knows your dog like you do.
  • The right information at the right time has the power to change everything.

In Loving Memory of…


Bear Dolan
Smile Igniter. Heart Melter. Brave Companion.
(February 17, 2007 – April 7, 2015)


Mulligan Sierota
Beloved dog. Best friend. Lover of life.
(May 17, 2000 – Feb 28, 2012)

Meet the Pack

Our Core Team

Susan Sierota & Dylan
Founder/CEO

Carrie Dolan & Moose & Teddy
Co-Founder/CMO

Andrew Morton & Zuma
Ops Manager

Tim Wolf & Scoutie
Chairman

Gary McCullough & Tobey
Director

Wendy Diamond & Happy
Investor/Advisor

Todd Vanderstelt & Bandit
Advisor